How AI Mode is changing the way people search in the U.S.

Google launched AI Mode in its search engine a year ago, introducing a feature that encourages users to ask questions in natural language instead of typing keywords. This shift means people can now search as they would speak, making the process more intuitive and conversational. For example, instead of typing 'best pizza NYC', users can now ask 'What are the top-rated pizza places in New York City?'.

This change matters because it makes search more accessible and user-friendly. People don't need to think about specific keywords; they can just ask questions as they would to a friend. This is especially helpful for those who are less tech-savvy or prefer a more natural way of interacting with technology. It's like having a personal assistant who understands your questions better than ever before.

If you want to try AI Mode today, open the Google search app on your phone or go to google.com on your computer. Look for the 'AI Mode' toggle, usually found at the top of the search page, and switch it on. Once activated, start asking your questions in natural language and see how the results change.