Cars24 Uses OpenAI to Recover 12% of Lost Sales Leads with AI Chat and Voice Agents

Cars24, the Indian used-car marketplace, has integrated OpenAI-powered voice and chat agents into its operations. The AI tools now handle over 1 million conversation minutes every month, helping the company recover 12% of lost sales leads. The system also brings automated, agentic workflows to teams across the company, from customer support to sales and operations.

This matters because it shows how AI can directly impact a business's bottom line. Recovering lost leads means more sales without additional human effort. Cars24's implementation demonstrates that AI voice and chat agents can handle complex, multi-turn conversations at scale, freeing human employees to focus on higher-value tasks.

Key results from Cars24's deployment include: - Over 1 million conversation minutes handled by AI per month - 12% recovery rate of previously lost sales leads - AI agents deployed across multiple departments, not just customer service - Faster response times and improved customer satisfaction

The company built its AI agents using OpenAI's real-time voice and chat APIs, enabling natural, human-like interactions. Cars24 plans to expand the use of AI agents to more areas of the business, including inventory management and pricing optimization.