AI-driven memory crunch jolts India's smartphone market
India's smartphone market is shrinking as the AI boom drives up demand for memory chips, raising prices and forcing Apple, Samsung, and others to rethink their strategies. Consumers may soon see fewer high-end features in affordable phones.

Apple and Samsung are selling fewer smartphones in India as the AI boom creates a memory chip shortage. These chips, which store data, are now in high demand for AI features like voice assistants and photo editing. As a result, phone makers are struggling to keep prices low while adding AI capabilities.
For everyday users, this means your next phone might cost more or have fewer high-end features. Mid-range phones may drop advanced AI tools to keep prices affordable. Companies are also focusing more on AI-powered services, like cloud-based photo editing, to work around hardware limits.
If you're in the market for a new phone, look for models with at least 8GB of RAM to ensure smooth AI performance.