YouTube Creators Face Backlash for Promoting AI Video Tool Higgsfield
Summarized by AI from reporting by The Verge AI, published under our editorial policy.
Popular YouTube creators Matti Haapoja and Sam "Kold" Kolder are facing criticism for promoting Higgsfield's AI video tool Seedance 2.5, which critics say could threaten traditional filmmaking jobs.

Key takeaways
- Higgsfield's Seedance 2.5 allows users to generate high-quality video content using AI.
- Prominent YouTube creators like Matti Haapoja and Sam "Kold" Kolder have faced backlash for promoting Seedance 2.5.
- Critics argue that AI tools like Seedance 2.5 could threaten traditional filmmaking jobs.
Major YouTube creators are facing backlash for accepting AI money. Over the past few days, a number of prominent filmmaking content creators including Matti Haapoja and Sam "Kold" Kolder have posted videos of themselves demonstrating what's possible with AI platform Higgsfield. The videos highlight Higgsfield's recently added Seedance 2.5 functionality and pitch these technologies as the future of video production. In response to these videos, many viewers and industry professionals have expressed concern and criticism.
Why Creators Are Being Criticized for Promoting Seedance 2.5
Higgsfield, an AI video generation platform, recently added Seedance 2.5, a new feature that allows users to create high-quality video content using AI. Several prominent YouTube creators, including Matti Haapoja and Sam "Kold" Kolder, posted videos demonstrating Seedance 2.5 and endorsing the technology. These videos showcase the capabilities of Seedance 2.5, such as generating realistic video scenes and characters from text prompts.
What Seedance 2.5 Can Do
Seedance 2.5 is a significant upgrade from previous versions, offering more realistic video generation and better integration with existing video editing tools. The creators' videos highlight how Seedance 2.5 can be used to generate entire scenes, including backgrounds, characters, and actions, with minimal human input. This has sparked a debate about the future of video production and the potential impact on traditional filmmaking jobs.
Why the Backlash Matters to Everyday Viewers
The backlash against these creators highlights a growing concern about the role of AI in creative industries. While AI tools like Seedance 2.5 can make video production more accessible and efficient, they also raise questions about job displacement and the authenticity of AI-generated content. For everyday viewers, this means that the content they consume may increasingly be created by AI, which could change the way stories are told and the kinds of jobs available in the industry.
How to Try Seedance 2.5 Yourself
If you're interested in trying out Seedance 2.5, you can visit Higgsfield's website and sign up for a free trial. This will give you a firsthand look at the capabilities of the tool and allow you to experiment with AI-generated video content. Keep in mind that while AI tools can be powerful, they also come with ethical considerations and potential impacts on traditional jobs.
Frequently asked
- Is Seedance 2.5 free to use?
- Higgsfield offers a free trial for Seedance 2.5, but specific pricing details are not provided in the source.
- What kind of content can Seedance 2.5 generate?
- Seedance 2.5 can generate realistic video scenes, including backgrounds, characters, and actions, from text prompts.