Google Earth’s AI deepfake tool shut down after one day
Summarized by AI from reporting by The Verge AI, published under our editorial policy.
Google launched and then quickly removed an AI feature in Google Earth that let users edit satellite images with text prompts. The tool raised ethical concerns about creating misleading deepfakes of real-world locations.

Key takeaways
- Google Earth launched an AI feature that allowed users to edit satellite images with text prompts.
- The tool was shut down after one day due to ethical concerns about creating deepfakes.
- The feature raised questions about the potential for misinformation and manipulation.
Google Earth introduced and then swiftly removed an AI feature on Thursday that allowed users to edit satellite images using text prompts. The tool, which essentially let users create AI-generated deepfakes of real-world locations, was shut down after just one day due to ethical concerns.
What the AI feature did
Google Earth’s new AI tool enabled users to input text prompts to alter satellite images. For example, Digital Digging's Henk van Ess used the tool to generate images adding refugees near the Mexican border. This capability raised significant ethical questions about the potential for creating misleading or fake representations of real-world locations.
Why it was shut down
The tool was removed after just one day due to the ethical implications of allowing users to create deepfakes of real-world locations. The ability to generate such images could lead to misinformation and manipulation, which Google likely deemed too risky to continue offering.
The broader impact of AI deepfakes
This incident highlights the ongoing challenges and ethical dilemmas surrounding AI-generated content. As AI tools become more advanced, the potential for misuse increases, particularly in creating deepfakes that can mislead or deceive. This is not just an issue for Google Earth but for any platform that integrates AI image generation.
What you can do today
If you are concerned about the ethical implications of AI-generated content, you can explore tools and resources that promote responsible AI use. For instance, you can visit the AI Ethics Lab website to learn more about the ethical considerations surrounding AI and how to use these technologies responsibly.
Frequently asked
- Why did Google remove the AI feature from Google Earth?
- Google removed the feature due to ethical concerns about the potential for creating misleading deepfakes of real-world locations.
- Can I still use the AI feature in Google Earth?
- No, the feature has been removed and is no longer available.
- What are the ethical concerns surrounding AI-generated deepfakes?
- AI-generated deepfakes can lead to misinformation and manipulation, raising significant ethical questions about their use.