Snapchat Stops Promoting Fully AI-Generated Videos in Spotlight

Snapchat has adjusted its recommendation systems to ensure that only videos created by real people are eligible for Spotlight recommendations, taking a stance against AI slop.

Snapchat's Algorithm Change: Excluding Fully AI-Generated Videos

Snapchat has updated its algorithm to exclude fully AI-generated videos from its Spotlight feature. This change means that videos created entirely by AI tools will no longer be recommended to users. The platform is taking a firm stance against what it calls "AI slop," which refers to low-quality, AI-generated content that floods social media platforms.

Why Snapchat is Prioritizing Human-Created Content

Snapchat's decision comes as part of a broader industry trend to combat the proliferation of AI-generated content. The company aims to maintain the authenticity and quality of its platform by ensuring that content recommended to users is created by real people. This move is likely to encourage creators to produce original content rather than relying on AI tools to generate videos.

How This Affects Users and Creators

For users, this change means they are more likely to see content created by real people, which can lead to a more authentic and engaging experience. For creators, it emphasizes the importance of originality and human touch in their content. While AI tools can still be used to enhance videos, fully AI-generated content will not be promoted, incentivizing creators to invest more in their own creative efforts.

What You Can Do Today

If you are a content creator on Snapchat, focus on creating original videos that showcase your unique perspective and creativity. Avoid relying solely on AI tools to generate your content. For users, this change means you can expect a more authentic and engaging experience on the Spotlight feature. Try engaging with more human-created content to support creators and enjoy a richer Snapchat experience.